The TEDMED logo is unique artwork that has been created to brand and market all TEDMED events.  It must not be created manually, from a typeface. If the TEDMED mark is written as text, it should be written in all capital letters in the same color as the surrounding body type

HELVETICA FONT
The primary typeface for the TEDMED logo is Helvetica Black. This typeface is an integral part of our visual identity and should not be changed or substituted.

Download the TEDMED Logo For White Background

CMYK For Print -   EPS   |    JPG
RGB For Web     -   EPS   |    JPG    |     PNG

Download the TEDMED Logo For Black Background

CMYK For Print -   EPS   |    JPG
RGB For Web     -   EPS   |    JPG    |     PNG


STANDARD USE OF THE TEDMED 2017 LOGO

 

           

 

The TEDMED 2017 logo is unique artwork that has been created to brand and market all TEDMED 2016 events. It must not be created manually, from a typeface. If the TEDMED 2017 mark is written as text, TEDMED 2017 should be written as two words.

HELVETICA FONT

The primary typeface for the TEDMED 2016 logo is Helvetica Black for TEDMED and 50% Black Helvetica Light for the 2017. This typeface is an integral part of our visual identity and should not be changed or substituted.

Download the TEDMED2017 Logo for White Background
EPS   |    JPG 

Download the TEDMED2017 Logo for Black Background
EPS    |    JPG   |   PNG

LETTER SPACING (KERNING)

Letter-spacing in the TEDMED 2017 logo templates is already set. Do not alter or adjust the settings.


BACKGROUND COLOR - WHITE OR BLACK

 Black Background White Background

Please use only white or black background colors for TEDMED logo, as shown above.

LOGO COLORS - RED, BLACK, AND GREY


When possible, a spot color should be used for the logo — this is preferable, because this is the best way to reproduce TEDMED red (Pantone 485). If specifying a spot color is not possible, the4-color process (CMYK) method of printing may be used.


BRAND GUIDELINES FOR TEDMEDLive

Creating a Logo  
          

We have a standardized style for all TEDMED Live Streaming logos, so each retains the same look and feel. Below, we've provided templates you can download and customize. Each includes a text field for you to type in your approved name (in Helvetica) so it will appear in the approved position. A .psd file and .eps are provided, and can be customized for your gathering using Photoshop or another Adobe product.   

TEDMEDLive Logo Downloads: Black Background:  .psd  |  .eps     
TEDMEDLive Logo Downloads: White Background:  .psd  |  .eps  

TEDMED Colors

          

When possible, a spot color should be used for the logo — this is preferable, because this is the best way to reproduce TEDMED red (Pantone 485). If specifying a spot color is not possible, the 4-color process (CMYK) method of printing may be used.

 

Background Colors

          

 

Any use of the TEDMED Live Streaming brand in the public domain must be approved by TEDMED prior to usage i.e. Press releases, social media announcements, etc. 

Use of the TEDMED Live Streaming 2017 logo should only appear in conjunction with the TEDMED Live Streaming 2017 content.